Date of Award
Fall 2018
Document Type
Thesis
Primary Advisor
Dr. Lyle Bowlin
Abstract
Storytelling finds its purpose in the origins of humanity. The advent of technology, hardware, and software has created an intersection of ubiquity of storytelling opportunity and scarcity of storytelling ability. For this reason, the storyteller needs to be “enlightened”. This thesis presents a comprehensive storytelling process that equips the storyteller to turn words into artistic expressions, specifically in the artistic medium of branding. Through story branding, artistic pieces that tell stories are branded through multiple techniques that spread the story’s idea through an entire population.
Recommended Citation
Marchesani, Luke T., "Art as Storytelling: A Process of Discovery and Creativity Applied in the Medium of Story Branding" (2018). Selected Honors Theses. 90.
https://firescholars.seu.edu/honors/90