Date of Award

Spring 2019

Document Type

Thesis

Primary Advisor

Professor Thomas Weil

Abstract

Design thinking has been used in the business world for years, but are there other areas that it could apply and benefit greatly? How about in the graphic design world? The process of creating a design project is starting to be overlooked by many new designers, but this can cause our best ideas to stay hidden in the back of our heads. Perhaps if we took the process of design thinking and applied it to concept generation, we might find ourselves at the root of graphic design: the pen and paper. The expanded literature review and project take a closer look on how design thinking can benefit the world of graphic design.

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