Date of Award

Summer 2024

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Organizational Leadership

First Advisor

Dr. Debra Dean

Second Advisor

Dr. Joshua D. Henson

Third Advisor

Dr. Chip Espinoza

Abstract

A coach's behavior significantly influences both athlete and team morale. As a generational change occurs, the behaviors exhibited by coaches may also require change. As members of Generation Z (Gen Z) begin to fill collegiate sports rosters, understanding their unique characteristics and preferences becomes critical for effective coaching strategies. Drawing upon generational studies and the interviews of six collegiate athletes within the Gen Z cohort, how coaching behavior influences collegiate athletes' athletic performance and team morale was analyzed within this cohort. Using a qualitative approach, data gathered from the six Gen Zaged collegiate athletes were analyzed to reveal patterns of the nuanced interactions between coaching styles, athlete motivation, and team morale. The findings underscore the significance of coaching techniques that resonate with the values and expectations of Gen Z athletes that are conducive to motivation. This study also illuminates the differences between Gen Z athletes and their predecessors, highlighting the need for generation-specific coaching approaches. Whereas previous generations may have responded to authoritative coaching styles, Gen Z athletes often thrive in environments characterized by collaboration, technology-based feedback, and personal care. By recognizing and adapting to this generation's unique needs and preferences, coaches can effectively harness the morale of the athlete and team, possibly leading to successful outcomes.

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