A Critical Analysis of the Strategic Planning Process in Implementing a Coalition for Ministry to At-Risk Youth

Date of Award


Document Type


Degree Name

Master of Arts in Ministerial Leadership (MAML)


College of Christian Ministries and Religion


Department of Christian Ministries and Religion

Primary Advisor

Brian M. Kelly Ph.D.


The author and her associates employed a strategic planning approach adapted from Malphurs and Bryson to develop a missional action plan for ministry to at-risk youth in Highland City, Florida. The author created detailed work plans for a pilot of the first phase of ministry and led a team of ministry interns to turn a church fellowship hall into an inviting space for youth to congregate, and opened a coffeehouse in the fall of 2011. Although the venue, named Ember, was initially popular with the neighborhood youth, it was unable to become self-sustaining. The ministry failed to cultivate donors and develop stable sources of funding, and as a consequence could not hire or retain qualified personnel. Operations were gradually sealed back and finally ceased in the fall of 2013, although the space is still in use as a fellowship hall throughout the week. In addition to planning and providing for adequate and sustained funding, the author recommends more thorough spiritual preparation, and more careful attention to hiring well qualified people in all aspects of ministry operations.

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