Date of Award
Dr. R. Joseph Childs
Dr. Lyle Bowlin
Mirroring its industry, restaurant entrepreneurship is an expansive, evolving topic. This thesis seeks to answer the question, “How do community-focused restaurants, operated by lifestyle entrepreneurs, launch and scale?” A case study approach is taken and literature regarding restaurant ownership, entrepreneurship, and social enterprise is reviewed. Interviews of ten different non-franchise restaurant owners were obtained and analyzed. The interviewees detailed the processing of launching the venture, scaling and growing the business, and supporting and partnering with the surrounding community.
Leach, Margaret, "Restaurant Entrepreneurship: Theory and Practice" (2017). Selected Honors Theses. 67.
Business Administration, Management, and Operations Commons, Entrepreneurial and Small Business Operations Commons, Marketing Commons