Date of Award
Dr. Gordon Miller
The origin of the public relations field can be traced back more than 1,000 years. The use of its basic concepts can be seen throughout history, and increased in the 19th and 20th centuries. Until the mid-1900s, the field was largely comprised of men. World War II spurred the beginning of the feminization process, which caused public relations to experience a large influx of women. The number of female practitioners has since continued to increase. Even though feminization occurred and the field is now largely female-dominated, female practitioners experience a wide variety of gender inequalities in social, professional and economic areas. This study is a historical analysis of the feminization of public relations, why women are drawn to the field, the obstacles female practitioners face, and what can be done in the future to achieve gender equality.
(Flumerfelt) Beatty, Taylor U., "A Historical and Analytical Study of Feminization in the Field of Public Relations" (2013). Selected Honors Theses. 24.